Today Offbeat is a Brand that sells ideas on various products: T-Shirts, Handbags, Mugs, Caps, Fridge Magnets, Key Chains, Cushion Covers, Backpacks, Yoga Kits and other souvenirs.

The Company

The company began operations in April 2002, promoted by Mr Mangal and Mrs Pushpa Kothari. Earlier to Offbeat, Mangal was a freelance cartoonist and had contributed to several Indian Newspapers and Magazines. Pushpa is graphic designer and copywriter.


Offbeat has a full fledged in-house designing and copy-writing team continuously developing new concepts, products and designs. We at Offbeat believe in clean and decent humour. We have a range of designs going from funny and catchy to inspiring and ethnic that can be worn by all age groups.


The Offbeat T-Shirt production team is based in Tirupur – a city known worldwide for its apparel manufacturing infrastructure. Our other products development & Printing team and corporate office is based in Pondicherry.


The initial marketing of Offbeat T-shirt was through individual retail outlets in Major Cities. As the Brand got recognized, established retail chains and outlets like Club Mahindra, Culture Shop, Landmark, Life Style, Planet – M, Total Mall started retailing our products.

Exclusive Outlets

In 2007, our first EBO (Exclusive Business Outlet) was launched in Pondicherry. The results were very encouraging. Since then we have opened many outlets at Hotels, Holiday Resorts, Theme Parks, Airports, Malls and Markets with good footfall and with space availability of around 100 to 200 square feet. At present our EBOs are at Pondicherry, Bangalore, Delhi, Jaipur, Udaipur, Ginger Hotel Pondy and at various Airports – Ahmadabad, Mumbai (T2), Goa and Jaipur.  More EBOs are planned to be opened in other cities soon. here.

Customized T Shirt

We have developed exclusive T-Shirts for various organizations such as The Art of Living, M/s Honda, Ramoji Film City, Café Coffee Day, Club Mahindra, Bank Of America, Avaya Telcom, General optics, Pondicherry Toursim, Tata Indicom to name a few. Our infrastructure is tuned to cater to both small and large quantities of customized T-Shirts. For more details write to us at

 We welcome you to join us in spreading smiles the way we do!

 Some of the people you see on this site are common Pondicherians and not Models!!