A MAKE IN INDIA BRAND

Offbeat is a Make In India Brand that sells ideas on various products: T-Shirts, Handbags, Mugs, Caps, Fridge Magnets, Key Chains, Cushion Covers, Yoga Kits & other Souvenir Products.

Offbeat Apparels India Pvt. Ltd. has its corporate office in Pondicherry, a city known for its Peaceful and Spiritual Atmosphere.

The company began operations in April 2002, promoted by Mangal and Pushpa Kothari. Mangal was a freelance cartoonist and has contributed to several Indian Newspapers and Magazines. Pushpa is a graphic designer and copywriter.

Designing:

Offbeat has a full-fledged in-house designing and copy-writing team continuously developing new Concepts, Products and Designs. We at Offbeat believe in clean and decent humour. We have a range of designs going from funny and catchy to inspiring and ethnic that can be enjoyed by all age groups.

Manufacturing:

The Offbeat T-Shirt Production Team is based in Tirupur - a city known worldwide for its apparel manufacturing infrastructure. Our other products Development & Printing Teams are based in Pondicherry.

Marketing:

The initial marketing of Offbeat Products was through individual retail outlets in Major Cities. As the Brand got recognized, established retail chains and outlets like Club Mahindra, Life Style, Ramoji Film City started retailing our products.

Exclusive Outlets:

In 2007 our first EBO (Exclusive Business Outlet) was launched at Pondicherry. The results have been encouraging. Since then we have opened more outlets at Hotels, Holiday Resorts, Theme Parks, Airports, Museums and Markets with good footfall & space availability of around 100 to 200 square feet.

Customized Products:

We have developed Customized T-Shirts for Art of Living, Avaya Telcom, Bank Of America, Café Coffee Day, Dubai Markets, General Optics, Honda, Pondicherry Tourism, Ramoji Film City, Tata Indicom and so on. Our infrastructure is tuned to cater to both small and large quantities of customized T-Shirts & Other Products.

Net Marketing:

We are selling our products online on Offbeat & other Websites.

We welcome you to join us in spreading smiles the way we do!